In the last 10 years, digital marketing has changed significantly. People are picking up their mobile phones and tablets more than using their laptop and desktop computers. Content only succeeds if it delivers what consumers want, both when and how they want it.
Video Marketing is one of the few types of online content that provides the value, relevance and the flexibility consumers need while catering to the on-the-go lifestyle they want. As one of the fastest-growing and in-demand forms of marketing today, video marketing is one thing all marketers should be using to craft stories that demand a response.
65% of business decision-makers visit a company’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Video advertising has become more affordable and widespread. Partly because advanced technologies but also because it’s easily shared across the world. Making marketing videos for your business requires creativity and knowledge of human psychology. A mixture of these components makes it possible to craft stories that demand a response at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: only the creative survive!