January 18, 2019

How Subscriptions Simplify Your Website Management.

So you’re a small business without the need or budget for an in-house marketing specialist. Wouldn’t it be great if you could just pick up the phone or email someone to ask for advice, to delegate marketing tasks or to handle new projects?

How many times have you put a project or marketing needs aside because you didn’t have the time?

At Lexa Digital, we use a marketing subscription model for many of our clients for this very reason – convenience. We offer a range of product packages such as website creation, updates and maintenance, search engine optimisation, and content marketing, to name a few. This way, you’re in full control, only subscribing to what you need and not having to pay for a service that you don’t. 

This model has proven higher customer satisfaction and retention, because it allows us to become your brand ambassador and advocate focusing on results while you focus on other responsibilities.

So how would a monthly subscription with a marketing agency benefit you?


It is more cost and time efficient

Have you ever wondered how much of your time is wasted on project descriptions, estimates, emails, phone calls and cost negotiations for your business? It's probably more than what you want to admit. 

Many projects (mostly small) never come to fruition because they get lost in the estimate, negotiation phase or they simply cannot afford an up-front fee of anywhere between $3000 to $5000 for an integral digital marketing service that their business needs in order to be successful.

With a monthly subscription, you don’t have to write up a budget, description, and timeline for a small project and then wait for the estimate. You just call your marketing agency and begin working on the project without waiting. Booking time in advance saves money, compared to budgeting projects one at a time. 

The result is a quicker turnaround for your request and more time to devote to other tasks on your list without the worry of how you’ll come up with a lump sum of thousands of dollars up front. 

You can simply subscribe to a monthly package for a lot less and save money when it matters.

Focus is on results, not the project.

Results are often an afterthought or put on the back burner for task-oriented projects. The focus is to complete the project within the budgeted hours, which often does not include assessing your brand first and how it should integrate.

Buying a subscription in advance saves money, compared to budgeting projects one at a time. Working with a marketing agency on a subscription ensures that they know your brand and they are results-focused. They are not task-driven but instead strategic-driven

They can use subscription hours to look at the big picture and produce results-oriented marketing elements to achieve your goals. Time is not wasted trying to “keep within budget” because the subscription gives them the flexibility to produce great work for you. 

An ongoing, monthly relationship will also support experimentation and optimisation and you can guarantee that an agency will find out what works best for your business moving forward.

The agency becomes a trusted brand partner, not just a contractor.

When a marketing agency has the mindset of a contractor, they won’t usually possess an emotional connection to your brand. The mentality is that you will call when you need something or they “check-in” every once in a while to see if you have any new opportunities.

An agency that is a trusted brand partner invests their time in your brand’s mission, vision and goals. They have that emotional connection because they are looking for new ideas to help you succeed. Working with someone who already understands your brand saves time and leads to better content. 

A monthly subscription helps build this partnership because they have the freedom to lead you in the best direction without project budget constraints on the mind.

The agency is available when you get too busy.

How many times have you looked at your workload and realise you need another 10 hours in a day to complete your list? With a marketing subscription, the agency is available to help relieve your workload. 

As a trusted partner who understands your brand, you are able to delegate assignments to them such as blog posts, social media, and graphics and rely on them for thought leadership. 

You don’t have to worry about finding external resources and bringing them onboard. You have priority access to an agency you trust and don’t need to worry about whether they’ve already booked another project when you need them.

At a glance - why monthly subscriptions are forward-thinking:

  1. Intimate understanding of your brand, business, and industry sector
  2. Build a long-term relationship and trust
  3. Priority treatment and quick response when you need it
  4. Better value for money. Lower hourly rate
  5. No surprise costs, hidden fees, and no lump sum costs. Easier to budget
  6. Commitment to getting a return on your marketing investment
  7. Clients benefit from proactive thinking from the agency
  8. Keep ahead of the competition in the fast-moving digital space

By working with your marketing agency to subscribe to a service that meets your needs, you will find more peace of mind, a quicker turnaround on requests, and the ability to do more with your budget.

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