Content marketing strategy
Content marketing is the management of pretty much any media that you create: written, visual, downloadable … you name it. It is the part of your marketing plan that continues to demonstrate who you are and the expertise you bring to your industry.
Content creation is an important part of your SEO strategy. Google loves fresh quality content and great content articles will attract more inbound links.
Ideally, your product or service solves a problem you know your audience has. At the same time, your content educates your visitors through this problem as they begin to identify and address it.
Your content needs to reinforce the solutions you are offering, and make your customers more qualified users of your product or service.
Content writing packages
With our affordable monthly blog packages, you can enjoy all of the SEO benefits.
Sites with blogs have more inbound links 97% of the time.
Ebooks are an authoritative content marketing tool that can dramatically increase the exposure of your brand. Our ebook writing services can take your drafted ebook ideas from amateur to professional grade. Choose copy only, or have our designer format a final product.
Our content writing process
We perform keyword research in the relevant industry to help us decide on a topic.
We research the topic we plan to write about and gather all the relevant information.
We write your blog post, optimising it for SEO and then publish it on your website.
We publish your blog post on up to 3 of your social media channels.
There is much debate over quantity vs quality and even frequency. There is also a lot of research in these areas with real results. You can’t have one without the other. Our focus is on relevancy and quality, so our content packages do not have a set amount of words, but rather an average range to guide you.
Depending on which blog post package choose, you will have at least the minimum amount stated, but could also be up to 200 or more words, depending on the results of our research.
As the saying goes; ‘more is better’ however, we understand that small businesses are on a budget, so we put together affordable options to best meet your needs. Frequency is important, but so is quality. We ensure you have both with all 3 packages. Those who choose the once a month package will take longer to rank than those who choose the weekly option.
Rather than simply waiting for people to find your blog post, you need to actively go out and tell people that there is a valuable new piece of content on your blog. Social media signals also contribute to your blog’s search engine ranking.
Absolutely! You can provide us with as much information as you like. We can write posts under your direction, or you can to leave it to us to manage.
That is entirely up to you. We are happy to send them to you for approval first, but understand you are busy running your business and may rather we post them in an automated fashion.