No fluff. No tricks. No empty promises.
Just real brick and mortar SEO to attract targeted visitors to your website.
Increase your website visitors
Generate more website traffic with the help of an SEO company that can provide you with solutions customised to your business needs. As Search Engine Optimisation specialists, we’ve helped Australian businesses increase their website visitors and leads using proven white-hat strategies.
We are Brisbane SEO specialists that work with you to strengthen your online presence and connect you with your customers. We don’t believe in using fluff and sales tricks or cherry-picking the data to look like progress. We know that results don’t happen overnight, which is why we work hard to earn your trust and deliver real results.
SEO is a long-term digital marketing strategy that can increase the lead quality of every Australian business, including yours. Book a meeting today to discuss the best strategy for your business.
Organic SEO simplified
To rank well, your website needs relevance and authority.
Search engine optimisation can be broken into three core components:
1. Technical setup
Search engines need to find your pages, scan them to understand their topics, identify their keywords, and then add them to their index so their algorithm can consider displaying your website to relevant queries. The most important factors to allow Google to scan and index your site are:
- Page speed
- User-friendly layout
- Website navigation and links
- Simple URL structure
- Sitemap and robots.txt
Search engines use content to determine how to rank a page. It’s the idea of relevance between a page and a person’s search query, the more of it you publish, the higher your chance for greater search visibility. The most important factors for delivering quality content are:
- Keyword research
- Content quality
- Content length
- New content frequency
- On-page SEO
Google uses both the quantity and quality of links as a signal of a website’s authority. When building links, the aim is to generate the highest quality references possible. Links from more trustworthy sites will always impact rankings better. The factors that determine a link’s quality are:
- The popularity of a linking site
- Topic relevance
- Trust in that linking domain
Website speed & structure
50% of all visitors will bounce if a website takes longer than 3 seconds to load. The technical aspects of SEO should have been implemented in your website build. If you are unsure of how well your website is optimised, use the button below to test it. Alternatively, if your website is built with WordPress, we offer a speed optimisation package.
Content writing packages
Successful content marketing relies on selective, higher-quality content, powered by smarter research and emerging technologies. We will create a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract more leads through search engines.
Local SEO for small business
Citations are a big deal to local SEO, but with hundreds of directories out there, do you know where you stand? What citations do you have, what are you missing, and what citations are incorrect?
Local search is powerful for small businesses – 4 out of 5 consumers use search to find local information, which means if your business isn’t optimised for local search, you could be missing out on 80% of your potential customers. Local SEO is critical if you want your business to stay relevant.
How does SEO work?
Having a website on Google isn’t enough to ensure that your business will flourish. Search Engine Optimisation employs several techniques in order to determine how high you rank on their results pages. This is important when attracting relevant audiences and allowing your business to be found. Google analyses these components and decides whether to rank you higher or lower and this is as a result of how well executed your SEO plan is.
SEO is a broad term that includes several different components that are all important to search engines. You may find that ranking higher in your local area is more important, so Local SEO solutions provide you with a necessary stepping-stone to being visible by users in your city.
Our Brisbane SEO specialists can create a comprehensive SEO strategy to help get your business seen by the relevant people. We can get you ranking higher, but more importantly, keep you there.
Do I really need SEO?
If you are promoting your business online, then it’s almost impossible to succeed without it. Most people turn to Google to find what they need, and if your website is nowhere to be found, then you won’t attract any customers. Your competitors are likely enlisting the help of an SEO professional for this reason, so why wouldn’t you?
The end goal is to utilise an SEO strategy that promotes your business to show up on results pages when consumers search for the products or services that you offer.
What are the benefits of SEO?
Because the internet is now the most common way of marketing your business, having an SEO strategy in place will enable your business to be found by more people searching for you. By following a strategic SEO plan that is carefully planned
The higher you rank, the more visitors you’ll get!
Search Engine optimisation process
The first thing we need to do is analyse how well your website is currently performing and identify as many foundational issues affecting organic search performance as possible. From technical SEO to website structure issues, on-page SEO issues, off-site problems, user experience issues, content gaps and opportunities. An SEO audit relates to best practices – it is the first step to creating an implementation plan that will have measurable results.
On-page search engine optimisation has changed over the years, so it is important to stay up to date with the latest best practices. From content, to UX, sitemaps, robots txt and HTML code such as meta tags, URL’s and alt tags etc. All of these items need to be optimised to build a solid SEO foundation.
Website speed checks
Website speed is measured and used as one of Google’s many ranking factors. Slow loading websites also result in higher bounce rates. Since July 2018, Google has also been using mobile page speed as a ranking factor in their mobile results. We check how your website speed is performing and what potential improvements can be made.
Mobile speed checks
With the move to a mobile-first index for search engines, the mobile platform has officially overtaken desktops as the first choice of device for browsing the web. We perform checks to ensure your website meets mobile responsive guidelines to keep both Google and your users happy.
Fixing broken links
Broken links can cause some real damage to your website, your reputation and your business. They can hurt your search engine rankings and your site’s user experience and can also result in lost customers and revenue. We run through checks to ensure there are no broken links on your website.
Local SEO Brisbane
We’ll optimise your website to rank better for the local Brisbane audience. This can include some on-page optimisation and off-page features such as Google My Business, Maps, reviews and local citations.
Google My Business SEO
Your Google My Business account can be optimised to increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps SEO, and organic rankings in general. It also has some great features that all local businesses should take advantage of to enhance their listing.
Reviews on places such as Google My Business and local directories such as Yelp can help improve your search ranking. We can help you implement a strategy to encourage your happy customers to write these reviews for you.
Local Citations Brisbane
We’ll help you get Citations on local business directories, websites and on social media platforms. The number of citations your business has, the accuracy of the data, and the quality of the platforms they exist on all influence you search engine rankings.
Foundational link building
It’s important to have a link profile that is robust, natural, and diverse. You should have different types of links, both DoFollow and NoFollow. An important step in off-site SEO is to start growing a great link profile, we start with foundational links as your base and build from there.
You may have heard the old saying content is king. There is no such thing as SEO without content. You need quality content that is written for humans using the keywords you are targeting. Regular content also plays a big roll in gaining ongoing backlinks to your website.
Increased social signals have an impact on website authority and demonstrate a URL’s value. When your social media profile receives a large number of shares and likes, it indicates that the page is genuine and contains quality or entertaining content.
Video SEO involves optimising your video to be indexed and rank on search engine results pages for relevant keyword searches. We apply optimisation strategies to give your videos a higher chance of ranking.
We recommend starting in the order we have outlined:
Step 1: Technical setup
Starting from the ground up, you need to ensure the foundation of your website structure is optimal. From website speed – to on-page. Sometimes it is more work to fix a poorly structured website than it is to build a new one from scratch. Take a look at our website subscription packages to see what options are available to you.
Step 2: Content
Content marketing in the form of blog posts can provide you with multiple benefits, for example, Google loves to see frequent new content. You are also more likely to generate more inbound links from publishing authoritative industry content.
Step 3: Links
Backlinks for small business focus more on Local SEO, from citation listings to customer reviews. Backlinks are very effective, but they must connect with your optimised content.
How long is a piece of string?
To give you an ‘average time’, it generally takes 2-3 months before you start seeing results – that is if you have all three core components. If you only have 1 or 2, then it will be a much slower process.
Organic SEO is a long-term tool that brings great ROI.
Because our focus is on supporting small business, we have bundled our blog packages into 1000 words.
This means your blog post will have a minimum of 1000 words, but could also be 1200 words, depending on the results of our research.
As the saying goes; ‘more is better’ however, we understand that small businesses are on a budget, so we put together affordable options to best meet your needs. Frequency is important, but so is quality. We ensure you have both with all 3 packages. Those who choose the once a month package will take longer to rank than those who choose the weekly option.
Rather than simply waiting for people to find your blog post, you need to actively go out and tell people that there is a valuable new piece of content on your blog. Social media signals also contribute to your blog’s search engine ranking.
Absolutely! You can provide us with as much information as you like. We can write posts under your direction, or you can to leave it to us to manage.
That is entirely up to you. We are happy to send them to you for approval first, but understand you are busy running your business and may rather we post them in an automated fashion.