So you’re in one of two situations:
– You have a business and have just launched a brand spanking new website, or
– You already have a website that has been up and running for a while now.
Everybody knows that if you want more customers and earn more money, then you need to have a website. And once you have a website, then people can find you on Google (the only search engine that really matters these days…).
Now all you need to do is just wait for the customers to roll in, right?
The tech-heads reading this will understand exactly what is involved in successful online marketing and working your way up through Google’s ranks. But for those who aren’t web nerds and just need answers, check out below.
Let’s get to some basics first.
Your website isn’t indexed by Google
If this is the case, then you should get something that looks like this when searching for your website:
Now, there are two terms upon which the entire world wide web depends.
Crawling and Indexing.
In order to show up on Google’s SERP’s (Search Engine Ranking Pages), it needs to “crawl” your website in order to “index” it. So what does that mean?
Crawling – when Google visits your website for tracking purposes. This process is performed by Google’s Spider crawler.
Indexing – After crawling has been completed, the results get added onto Google’s index (i.e. web search).
Because there are millions of websites on the planet, the indexing rate is sometimes a lot longer than some people like to endure. Most are left wondering why their articles aren’t getting recognised.
Below are some defining factors which play some important roles at the back end of crawling and indexing.
1. Your Domain Name
The more backlinks (an incoming hyperlink from one web page to another website) you have pointing back to your site, the more trustworthy and reputable you are in the eyes of search engines. If you have good rankings but aren’t earning any backlinks for your site, search engines may assume that you have low-quality content.