If you run a small business, then you’re probably wondering if blogging is worth the time and effort. The short answer is an astounding YES!
Blogging frequently is a relatively easy and inexpensive way to enhance your inbound online marketing efforts, drive traffic to your site, and attract more prospective customers.
This is an opportunity no small business should pass up.
Recent statistics highlight the importance of blogging and according to one study, 77% of companies who have a blog reported acquiring a customer from that blog.
In that same study, a survey of online marketers revealed that 86% of businesses say that their blog is useful, even critical for their business.
Should I write a blog if I am already posting on social media?
Another huge YES!
Content on social networks is lost within a few minutes, but content on a blog will always be there and it will increase in value over time.
The attention span on social media is very low, on average around 15 seconds. Good content on a blog or any other platform that allows the writing of thoughts requires more listening and a greater interest.
And the reason is simple: reading requires in-depth study and those looking for further information are willing to read content over comments in order to find the answers they are looking for. All points to the benefit of those who manage a blog, as long as they do so consistently.
Why not write a blog, then post it to your social media account? That way you get the all-important SEO for Google, AND you get seen by all your followers!
Why are blogs useful?
Here are some of the most important benefits of having a blog for your business:
Boost Search Engine Optimisation
Search engines love fresh content. What better way to provide frequent content than with blog posts? By blogging consistently, you give Google and other search engines new content to index and you create opportunities to insert those all-important keywords to increase your visibility on search engine results pages (SERPS).
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your site visitors and potential customers. This can be accomplished by asking your readers’ questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader
No matter how small your business is, you can build trust and authority within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies in an ever-growing market.
Connect People to Your Brand
Blog posting allows you to show a personal side of your business that prospective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the standards, vision, and personality of your company.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others, especially on social media. Whether they link to your blog post, share it, or email it to others, it’s free marketing and it further validates you as a credible and established business.
Why is it important to post a blog regularly?
There’s absolutely no denying that blogging consistently is extremely important if you want your business to succeed online. There are several good reasons for having this outlook when it comes to blogging, and the dedicated blogger is much closer to success than the undedicated one.
For some people, a consistent basis will mean writing a blog daily, while for others, once a week will do the trick. The best place to start is to decide on a realistic posting schedule you know you can hit consistently and charge forward from there!
- Loyalty is fleeting online – Let’s face it, attention spans are not what they used to be. You won’t find a blogger out there who can go silent for several months and then just pick back up right where they left. A long absence means losing your following.
- Long tail keywords – Main keywords, despite being searched for the most, only account for 20% of searches, which means long tail keywords combine for 80% of all traffic. The more posts you have and the more words you write, the more long tail keywords your blog will have for readers to find.
- Helps make you an authority – Authority sites don’t get that way overnight. They get there by producing quality content with blog after blog, sometimes hundreds of them! The constant blogging and adding new content are integral in creating that trust you need in order to get you to the top of any industry.
- Google loves fresh content – Aside from the long tail keywords that get added from new content, the consistent updates mean your site will be crawled by Google on a regular basis, and regular readers will spend a lot more time reading your blog and staying on page. This does wonders for your SEO as your bounce rate will inevitably decrease, which is great for sales!
How do I write a blog?
If you’re like a lot of bloggers out there, there’s a good chance you don’t have a degree in English or writing. But as many before you have shown, that doesn’t mean you can’t learn how to write a blog that your readers will love – you just need the right process to start!
Developing an overall content strategy and setting up a posting schedule are of the utmost importance. But in the end, your blog’s success is still going to come back to the quality of your individual content pieces.
Writing any type of content is essentially creative, and it helps to have a clear process to follow while putting together each post for your blog. This way, you’re sure not to miss any important steps.
When it comes time to write a blog post for your site, you’ll want to make sure you cover these vital steps:
- Come up with a viable idea – a relevant one that suits your target audience and lets you provide a unique piece of content. You won’t get very far if you don’t settle on an idea you can write a quality blog post about.
- Create an outline – that provides an overall structure for your post. This helps to ensure you cover all the important points in your blog in a logical order.
- Write the post – get the first draft down while everything is still fresh in your thoughts, not worrying about spelling errors. Just get all your ideas down first!
- Edit your first draft – proofread by checking important things like spelling and grammar, formatting and image placement. Also look at your post from the front end so you can see what your audience will see.
If you’re looking to build a thriving WordPress blog, there are a lot of strategies you can implement. You can use Search Engine Optimisation to drive more traffic to your site, then research and take advantage of useful external tools. Just remember that you can’t afford to ignore the importance of the writing process itself. Unfortunately, this is the biggest mistake first-time bloggers make!
If all of this seems too overwhelming, or you just simply don’t have the time or patience to write a blog yourself, then we can help. Take a look at our blog packages for one that might suit you and your business needs.